Joseph Bozkaya | Communicating with Stakeholders

Effective communication is key to a successful product sunset. It is essential to keep all stakeholders, including customers, partners, and internal teams, informed throughout the EOL process. Clear and timely communication helps manage expectations and reduces the likelihood of misunderstandings or dissatisfaction. Companies should develop a comprehensive communication plan that outlines the timeline, reasons for the EOL, and the impact on stakeholders. This plan should also include details on support, warranties, and any available upgrades or alternatives.

In addition to external communication, it is equally important to keep internal teams well-informed. Cross-functional collaboration is crucial during the EOL process, as different departments—such as sales, marketing, customer support, and engineering—need to work together to ensure a seamless transition. Leaders such as Joseph Bozkaya mention that regular updates and open channels of communication help align efforts and prevent any disruptions that could arise from a lack of coordination.